Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. Were moving very aggressively to extend that creative capability. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Get contact details including emails and phone numbers Win whats next. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Bill Wise is the founding CEO of Mediaocean. The economy and markets are "under surveillance". ChatGPT Sounds Exactly Like Us. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. on: function(evt, cb) { As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Know Your Worth. [13], Mediaocean is managed by CEO Bill Wise. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. He explains it as a natural cycle in private equity where Vista held ownership for over six years. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Intelligent Assistance and Bots Ecosystem. www.vbprofiles.com is now www.topionetworks.com. Bill Wise, CEO of Mediaocean, said that the deal would offer . A free inside look at company reviews and salaries posted anonymously by employees. (function() { As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. Thanks Matt and Bill. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. } The big tech companies have become so powerful. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Bill Wise, CEO, Mediaocean. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Vista made its investment in Mediaocean in 2015. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. We spoke with Mediaocean CEO Bill Wise about the new investors. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. The value of the transaction has not been disclosed. Similar Profiles, FounderandManaging Director @ Click Ventures. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. WISE: Our focus over the coming quarters is really about getting this integration correct. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. { He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. 2023 PitchBook. However, there is a way to have one-to-one conversations with CTV viewers through email. [7], In 2020, the company employed 1200 people. Its gonna be a year of reckoning for sure. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. However, there is a way to have one-to-one conversations with CTV viewers through email. Mediaocean handles over $150 billion of advertising spending a year. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Mr. Bill also serves as an Advisor at Luma Partners. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. We look forward to further enabling your success in the days, months, and years to come. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. They have done that for the open web. Big Data's Usability Problem. Diversity of thought and experience makes us stronger. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Measurement and attribution are necessary parts of this growth. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. A We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Thank you for your continued support. } He holds a BS in Accounting & Business from the University at Albany and is a CPA. {{ userNotificationState.getAlertCount('bell') }}. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Flashtalking is the leader in dynamic creative optimization. Read official press releases and announcements. { This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. (function() { "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Vista made its investment in Mediaocean in 2015. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. He is on the board of directors of the Ad Council and the Centre for Social Innovation. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. He comes to. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Bill Wise - IMDb. . Press coverage CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. 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